You're Invited to the Equativ Club
June 22 - 26, 2026 | Jetée Albert Edouard, Curiosity Yacht
Elite Ads. Effortless Results. Welcome to The Equativ Club.
We’re heading back to Cannes, and we’ve saved you a seat at The Equativ Club, your harbor-side space to connect, recharge, get inspired, and discover what’s next in advertising.
Throughout the week, we’ll showcase how our agentic-driven solutions and omnichannel capabilities help brands and advertisers deliver smarter campaigns, stronger performance, and standout ad experiences, all with greater ease and efficiency.
Join the club! Book time with our team, explore the agenda, and RSVP for our events.
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Agenda
Grill and Chill
Invite Only
Kick off Cannes the right way at a relaxed, come-as-you-are welcome BBQ. Enjoy an evening of great food, easygoing vibes, and meaningful conversation - an ideal way to ease into an exciting week at Cannes Lions.
Invite Only
Kick off Cannes the right way at a relaxed, come-as-you-are welcome BBQ. Enjoy an evening of great food, easygoing vibes, and meaningful conversation - an ideal way to ease into an exciting week at Cannes Lions.
5:00 PM - 8:00 PM
Equativ Yacht
Equativ Yacht
The Publisher Rewired: How AI Is Rebuilding the Revenue Stack From the Inside Out
Open for Registration
Publishers are navigating a two-front AI revolution: rewriting how they reach readers and how they connect with buyers. This panel zeroes in on ad monetization. From internal workflows to AI agents opening an alternative pathway to DSP-SSP connections, AI is changing how publishers put their ads up for sale.
Hear from industry experts as they share frontline insights into how AI is redefining the ad ecosystem. Attend to understand how to orient your business towards this new monetization reality, anticipate the trajectory of different AI-mediated workflows, and get ahead of the changing DSP-SSP value exchange. Leave with new ideas to rewire your partnerships and rethink the structure of your business.
Open for Registration
Publishers are navigating a two-front AI revolution: rewriting how they reach readers and how they connect with buyers. This panel zeroes in on ad monetization. From internal workflows to AI agents opening an alternative pathway to DSP-SSP connections, AI is changing how publishers put their ads up for sale.
Hear from industry experts as they share frontline insights into how AI is redefining the ad ecosystem. Attend to understand how to orient your business towards this new monetization reality, anticipate the trajectory of different AI-mediated workflows, and get ahead of the changing DSP-SSP value exchange. Leave with new ideas to rewire your partnerships and rethink the structure of your business.
Moderator
Sarah Sluis
Editorial Director
AdExchanger
Speakers
- Kate Scott-Dawkins
Global President, Business Intelligence
WPP Media - Mike Peralta
CRO
Future PLC - Dr. Nage
SVP, Technology, Converged Advertising and Linear Systems
Warner Bros. Discovery
Creative at the Speed of Performance: Engineering the Next Era of Engagement
Open for Registration
One of the biggest risks for a brand is being ignored. As the push for more and faster content grows, the craft behind getting people to pause and feel something can easily get lost. Campaigns today need a different balance, one where creative excellence meets the speed and scale of modern tech.
Join our panel as we unpack what that really looks like in practice. From interactive video to real-time optimization, we’ll explore how top-tier brands are scaling their vision without losing what makes it resonate, and how they’re turning moments of attention into real, measurable impact.
Open for Registration
One of the biggest risks for a brand is being ignored. As the push for more and faster content grows, the craft behind getting people to pause and feel something can easily get lost. Campaigns today need a different balance, one where creative excellence meets the speed and scale of modern tech.
Join our panel as we unpack what that really looks like in practice. From interactive video to real-time optimization, we’ll explore how top-tier brands are scaling their vision without losing what makes it resonate, and how they’re turning moments of attention into real, measurable impact.
Moderator
Oleg Korenfeld
CTO
CMI Media Group
Speakers
- Camm Rowland
Chief Creative & AI Officer
Kepler Group
Equativ x Press Gazette News Yacht
Invite Only
Doing more with less: How smarter content production is powering publisher growth
Sponsored by PA Media
Fireside chat
Sponsored by Q5
Who controls discovery in the age of AI?
Sponsored by Equativ
Invite Only
Doing more with less: How smarter content production is powering publisher growth
Sponsored by PA Media
Fireside chat
Sponsored by Q5
Who controls discovery in the age of AI?
Sponsored by Equativ
Moderator
Dominic Ponsford
Editor in Chief
Press Gazette
Speakers
- Mark Howard
COO
Time - Imogen Fox
Global Chief Advertising Officer
The Guardian - Mike Sadicario
EVP Enterprise Media & Retail Partnerships, North America
Equativ - Isabel Perry
Global SVP of Strategy
DEPT
2:00 PM - 3:30 PM
Equativ Yacht
Equativ Yacht
40 ans CB News
Invite Only
Invite Only
7:00 PM - 10:00 PM
Equativ Yacht
Equativ Yacht
Japan's CTV Acceleration: Premium Content, Affluent Audiences, and the Convergence of Desirability and Performance
Open for Registration
Japan's CTV ad market is hitting its stride, with spend projected to reach $1 billion in 2026, growing 23% year-on-year. But the real story isn't just scale, it's quality.
Join experts from TBS Television, Dom Pérignon, and Equativ Japan as they explore how Japan's legacy broadcasters are bridging the gap between premium content and affluent audiences. Discover how first-party data, programmatic precision, and an immersive, high-attention ad experience are transforming CTV in Japan into a uniquely powerful channel for luxury brands seeking both desirability and measurable performance.
Open for Registration
Japan's CTV ad market is hitting its stride, with spend projected to reach $1 billion in 2026, growing 23% year-on-year. But the real story isn't just scale, it's quality.
Join experts from TBS Television, Dom Pérignon, and Equativ Japan as they explore how Japan's legacy broadcasters are bridging the gap between premium content and affluent audiences. Discover how first-party data, programmatic precision, and an immersive, high-attention ad experience are transforming CTV in Japan into a uniquely powerful channel for luxury brands seeking both desirability and measurable performance.
Moderator
Jean-Baptiste Bruyant
VP, Luxury & Tech Partnerships, JAPAC
Equativ
Speakers
- Mai Hasegawa
Digital Sales Global Chief
TBS Television, Japan - Mathieu Konnert
Head Of Media
Moet Hennessy, Japan
Before the Play Button: Creative Opportunity on the CTV Homescreen
Open for Registration
Streaming continues to dominate the living room, and the moment a CTV turns on, all eyes land on the Homescreen. As consumer attention, publisher communication, and advertising value converge here, this premium real estate has become impossible to ignore.
This panel will explore the evolution of the Homescreen real-estate and the massive creative opportunities it unlocks for brands and publishers alike. Attendees will gain actionable insights from top-tier publishers and buyers on how to deliver high-impact, personalized experiences before a viewer even presses play.
Open for Registration
Streaming continues to dominate the living room, and the moment a CTV turns on, all eyes land on the Homescreen. As consumer attention, publisher communication, and advertising value converge here, this premium real estate has become impossible to ignore.
This panel will explore the evolution of the Homescreen real-estate and the massive creative opportunities it unlocks for brands and publishers alike. Attendees will gain actionable insights from top-tier publishers and buyers on how to deliver high-impact, personalized experiences before a viewer even presses play.
Moderator
James Grant
SVP, Product Marketing, CTV, Addressability & AI
Equativ
Speakers
- Joe Evea
Managing Director UK
Titan OS - Tony Marlow
CMO
Genius Sports - Jérôme Firon
Head of Advertising Products and Data Monetization
Bouygues Telecom
Performance vs. Brand: The Creative Rebalancing of Retail Media
Open for Registration
Retail media built its reputation on lower-funnel performance, but today’s market demands more. Advertisers must drive greater growth with fewer resources requiring a critical rebalancing between immediate transactions and long-term brand health.
The solution lies in creative innovation. As retail media expands across onsite, off-site programmatic, CTV, and in-store environments, creative acts as the connective tissue driving both attention and action. Join us for a discussion on how to move past static sponsored products, scale relevance seamlessly, and solve the cross-media measurement puzzle from path to conversion.
Open for Registration
Retail media built its reputation on lower-funnel performance, but today’s market demands more. Advertisers must drive greater growth with fewer resources requiring a critical rebalancing between immediate transactions and long-term brand health.
The solution lies in creative innovation. As retail media expands across onsite, off-site programmatic, CTV, and in-store environments, creative acts as the connective tissue driving both attention and action. Join us for a discussion on how to move past static sponsored products, scale relevance seamlessly, and solve the cross-media measurement puzzle from path to conversion.
Moderator
Jake Skarzynski
VP, Retail Media Partnerships
Equativ
Speakers
- Patricia Grundmann
Managing Director
OBI Advertising - Evan Hovorka
VP Product and Innovation
Albertson’s Media Collective - Scott MacKay
Head of Sales
CVS Media Exchange - Rob Master
CMO
Edgewell Personal Care
BE Legendary!
Invite Only
What’s more legendary than our Cannes party? Don’t miss your chance to be part of the experience.
Expect an electric atmosphere, iconic sunset views and connections and celebrations. This is the event everyone talks about - and the one you don’t want to miss.
Invite Only
What’s more legendary than our Cannes party? Don’t miss your chance to be part of the experience.
Expect an electric atmosphere, iconic sunset views and connections and celebrations. This is the event everyone talks about - and the one you don’t want to miss.
7:00 PM - 12:00 AM
Equativ Yacht
Equativ Yacht
The Women's Breakfast with TWIPN
Invite Only
Join Equativ and The Women in Programmatic Network for breakfast and networking in Cannes while enjoying beautiful waterfront views. Connect with like-minded peers, exchange ideas, and build meaningful industry connections.
Invite Only
Join Equativ and The Women in Programmatic Network for breakfast and networking in Cannes while enjoying beautiful waterfront views. Connect with like-minded peers, exchange ideas, and build meaningful industry connections.
9:00 AM - 10:00 AM
Sun Deck
Sun Deck
Reverse Engineering Intelligence: Neurodiversity, AI Personas, and Creative Strategy
Open for Registration
Presented in collaboration with Different Minds
What happens when neurodiverse creative minds collaborate with artificial intelligence?
This panel explores the evolving relationship between human cognition and machine-generated ideas. From designing and interpreting AI personas to identifying hidden cultural assumptions in models, panelists will discuss how creative technologists and strategists reverse-engineer AI outputs to uncover new insights. The conversation will also examine how agencies can integrate human-in-the-loop systems that embrace cognitive diversity while maintaining accountability, authorship, and cultural awareness.
Open for Registration
Presented in collaboration with Different Minds
What happens when neurodiverse creative minds collaborate with artificial intelligence?
This panel explores the evolving relationship between human cognition and machine-generated ideas. From designing and interpreting AI personas to identifying hidden cultural assumptions in models, panelists will discuss how creative technologists and strategists reverse-engineer AI outputs to uncover new insights. The conversation will also examine how agencies can integrate human-in-the-loop systems that embrace cognitive diversity while maintaining accountability, authorship, and cultural awareness.
Moderator
Tameka Kee
Co-Founder
Tech and Soul Media
Speakers
- JC Peube
COO
Equativ - Karen Bennett
Managing Director, US
Jellyfish - Alex Springer
Director
Open Attribution - Elisabeth Bromberg
Founder & Chief Strategist
Mildred Mae
Humans vs. AI: Who’s Driving Advertising?
Open for Registration
As AI takes on more responsibility for planning, buying, and creative execution, the question arises: who’s truly in control?
This panel brings together adtech and commerce leaders to debate the evolving balance between human expertise and machine intelligence. From autonomous optimization engines to AI-driven consumer journeys, we’ll examine how brands can maintain strategic oversight while unlocking AI’s full potential. Is AI a co-pilot—or quietly taking the wheel?
Open for Registration
As AI takes on more responsibility for planning, buying, and creative execution, the question arises: who’s truly in control?
This panel brings together adtech and commerce leaders to debate the evolving balance between human expertise and machine intelligence. From autonomous optimization engines to AI-driven consumer journeys, we’ll examine how brands can maintain strategic oversight while unlocking AI’s full potential. Is AI a co-pilot—or quietly taking the wheel?
Moderator
Mike Sadicario
EVP, Enterprise Media & Retail Partnerships, North America
Equativ
Speakers
- Freddie Turner
Managing Director, EMEA
Chalice AI - Emma Rogers
Executive Director, Client Business Lead
PHD - Jasmine Presson
Chief Strategy Officer
Mediaplus - Tim Rich
Chief Strategy Officer
Akkio
Clicks to Conversions: Designing Creative That Closes the Loop
Open for Registration
In commerce media, creative doesn’t just capture attention—it drives transactions. The real unlock happens when creative, media, and transaction data work together to close the loop.
This panel explores how high-performing creative translates into real-world sales. From shoppable video and retail media to CTV and seamless checkout, we’ll unpack how brands design experiences that convert. Attendees will learn which creative drives spend, how to scale insights across channels, and how to remove friction at the moment of purchase. If impressions are the starting point, conversion is the goal—this session shows how to bridge the gap.
Open for Registration
In commerce media, creative doesn’t just capture attention—it drives transactions. The real unlock happens when creative, media, and transaction data work together to close the loop.
This panel explores how high-performing creative translates into real-world sales. From shoppable video and retail media to CTV and seamless checkout, we’ll unpack how brands design experiences that convert. Attendees will learn which creative drives spend, how to scale insights across channels, and how to remove friction at the moment of purchase. If impressions are the starting point, conversion is the goal—this session shows how to bridge the gap.
Moderator
Ali Wendroff
VP, Global Demand Partnerships
Equativ
Speakers
- Edric Chan
Director, Ad Partnership Management
Walmart Connect - Ryan Kefer
Director, Media & Connections Planning
Diageo - Amie Owen
Chief Client Officer
Flywheel
VIP Sunset Sips
Invite Only
As the sun sets in Cannes, join us for an exclusive apéritif overlooking the Mediterranean Sea.
Invite Only
As the sun sets in Cannes, join us for an exclusive apéritif overlooking the Mediterranean Sea.
5:00 PM - 7:00 PM
Equativ Yacht
Equativ Yacht
Celebration with Club des Annonceurs
Invite Only
Invite Only
8:30 PM - 10:30 PM
Equativ Yacht
Equativ Yacht
Book a Meetingand Rsvp
Where to FindThe Equativ Club
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Location
Curiosity Yacht
Jetée Albert Edouard, Cannes Harbor
